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If you are hoping to make money on Instagram, you may think that the best way to speed up the process is to buy more followers. After all, companies look at how many followers you have in determining whether you qualify as a paid influencer.
Unfortunately, things aren’t that easy. The equation for making money on Instagram is a little more complex, and having a lot of followers is just one part of that equation.
There are many ways to make money on Instagram, but the main way is influencer marketing. This involves a business looking at your Instagram page and deciding that you have a large enough and engaged enough following for them to give you money to do sponsored posts about their business and products.
Buying Instagram followers might help initially attract potential sponsors to your page, but that’s about it. Apart from that, buying your followers isn’t going to help you make money through sponsorships for the following reasons:
When you buy Instagram followers, most of the time, you are simply purchasing a number. The followers you get aren’t active, they don’t comment on your posts or images, and they don’t contribute likes to your account.
Other than the number of followers you have, the next equally, if not more important metric that potential sponsors look at is the engagement rate of your posts. Your engagement rate reflects how many of your followers are actually engaging with your content, whether that’s leaving Likes, comments, or views.
To a potential sponsor, your engagement rate is important because it tells them how interested your followers are in what you’re posting. Sponsors want to know that when you post about their product, your followers will actually be interested and likely to check that sponsor out more extensively.
Long story short, when you have a large number of followers but a small engagement rate, as typically happens when you buy Instagram followers, businesses take notice and won’t be keen to offer you a sponsorship.
When you buy Instagram followers, in addition to them being generic and inactive, they are likely not even in your niche or part of the audience you are trying to target. For example, if you run an Instagram page for your dog and want to gain sponsorships from pet companies, you ideally want the bulk of your followers to be people evidently interested in pets (specifical dogs).
If you buy Instagram followers who show no interest in pets, this isn’t going to look good to potential fitness sponsors down the road.
This is because when potential sponsors look through your account to see if you would be a suitable influencer, they will notice a discrepancy in the type of Instagram page you run and the type of followers you have.
While it is true that anyone can follow you, if you are doing the work to target your market and cater to the people who you want to reach, it will naturally happen that most of the people who end up following you are the people that you want.
Read more ‘The Right Way To Use An Instagram Followers Bot‘
Instead of buying Instagram followers to increase your following on Instagram, use Instagram managing tools.
Instagram tools will help you get real followers much quicker than if you were to get them naturally, but more importantly, it will help you get exactly the kind of users you want.
All Instagram tools are doing is taking what you would normally do to build up a successful Instagram page, namely Liking and commenting on posts, following users in your community, and unfollowing bot and fake accounts, and doing it much quicker and more accurately.
Unlike buying your followers in bulk, you can perform all of these actions with precision through a hashtag, location, and competitor targeting. For example, returning to the example of your pet page, if you wanted to gain followers interested in dogs, you could tell your Instagram tool to only engage with people on Instagram who are using the hashtags #lovedogs and #dogsofinstagram, who are located in Los Angeles, and who is following your competitors.
Your account manager will then go out and start engaging with only users on Instagram that fit your targeting. This helps to ensure that when a potential fitness sponsor checks out your page, they see that your following consists mostly of people who are likely to buy their products.
To see the benefits of using a managing tool for yourself, sign up for AiGrow and get a VIP account. You’ll have access to all of the features described above, plus many more including:
To see AiGrow in action, you can also watch the video below:
While the plan to buy Instagram followers may seem to work initially, eventually it will let you down. Not only will you not get sponsorships or be offered any work from it as an influencer, but it will reflect negatively on you and your brand, giving you a bad name and making it difficult for you to progress in your niche or industry.
To learn about more authentic ways to boost your account and make money using Instagram, check out our article 61 Proven Hacks to Grow Instagram Followers in 2019.
This post was last modified on November 12, 2020 09:23