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In an era beaming with the potential for social media sponsorships and internet stardom, how to make money on Instagram is a question on everyone’s mind.
Product placement may seem old and stranger, but the reality is that it has taken a new form in the digital age and emerged as a very legitimate source of income for a large amount of the Instagram users.
What is an Instagram Influencer?
An influencer can be described as someone who uses their social media account to influence others to take part in an activity or purchase a specific brand through the creation of online content posted on the social networks such as Twitter, Snapchat, YouTube, Instagram, etc. The influencer typically already has a large following that is relevant to whatever company is sponsoring the influencer.
It should be noted that an Instagram account with a large following but low engagement is not an influencer. An influencer is any account whose following is genuinely influenced by the influencer’s actions. This usually translates to high engagement with the influencer’s content.
We delved much deeper into the topic of influencer marketing in our article Instagram Influencers: Finding Them, Working with Them, and 10 Cases to Learn From.
What are Paid or Sponsored Posts?
A paid or sponsored post is when a brand or company pays an influencer to make a post promoting the brand.
How Much Money do Instagram Influencers Make?
There are many factors involved in calculating the amount earned by an influencer.
These factors include such things as:
Bloomberg thoroughly explored how to make money on Instagram and produced a basic guideline estimating how much influencers make:
How to Become a Paid Instagram Influencer
Becoming an Instagram influencer is simple for those with a substantial targeted following a high level of engagement and companies will often reach out themselves. If you are just trying to get started, there are a couple methods you can use:
Know someone who’s figured out how to make money on Instagram? How’d they get there? Please share in the comments below!