Instagram is increasing in popularity, and companies of all sizes utilize it to market their products and widen their networks. It’s also a wonderful idea for architects to start working on Instagram to display their architectural designs to get more followers. However, how to use Instagram for architects might be up for debate.
Instagram is by far the most widely used photo-sharing social network. Using Instagram appropriately, architects may reach a large target audience, improve brand visibility, and develop trust. Distinguishing yourself from other architects on this social network, though, takes some effort. Using the best Instagram followers apps to get more followers can be helpful.
Creating an Instagram account for architects requires some considerations. Furthermore, you can employ various tools to facilitate your work and grow your account instantly. This article will show you how to create a professional account and use growth services like AiGrow more effectively.
Let’s begin the discussion on this exciting topic!
How to Make the Most of Instagram for Architects
Architecture and design inspire individuals and professionals, so it’s no surprise that a great number of people are interested in this subject. Instagram for architects is a great place. It enables architects and designers to interact with target audiences, be inspired by amazing designs, and showcase their projects.
When you attract more followers on Instagram, there is more opportunity to turn your followers into paying customers. Some people also make use of this opportunity to become an influencer in architecture and design. Everything you want from Instagram for architects is possible. But to get the best result, you need to follow these steps.
#1 Set up a Professional Instagram Account for Architects
You might be wondering, ‘how to create a professional Instagram account for architects?’ It is critical to present a professional profile and get more IG followers. To do so, include a decent profile pic and a professional-looking image of yourself as an expert or your brand’s logo.
Creating a catchy Instagram bio is critical for any business. Architects should add information about themselves or their firms in their bios as well. The info you include in your bio on your profile should best represent you. It can contain your brand name, your most important projects, or even mention your specialization, such as project management software for architects, to set you apart from the competition.
#2 Include Links in Your Bio
It is necessary to provide contact information in your bio. Many Instagrammers and people who use Instagram for architects and other businesses put one clickable link in their bio that takes viewers to a customized page that has all of the links they want to share with their audiences.
Your contact info can contain your website address, WhatsApp connection, different landing pages, and other links as needed. However, as you are aware, you are only permitted to have one link in your Instagram bio. Using Instagram link-in-bio tools, you may effortlessly add and hyperlink as many links as you want on Instagram.
One of the best services to add a clickable link to your bio is MyUrls. It is the best Instagram all-in-one bio link tool on the market. You can use this service to complete the sale on your MyURLs.bio page. In your posts, tag several products and links to create a clickable, shoppable feed that stays on your bio link landing page.
#3 Choose A Briliant User Name
If you are an architect and wish to create an individual account, you should include a name that describes your profession. You can also use a brand name on your profile if you are a member of a business. You can even choose a professional name and begin your career right on Instagram and increase your popularity using it!
So be mindful of the name you choose. You can alter your IG profile name at any time, but choosing the greatest one from the start will help you become renowned quickly. You can find inspiration for architecture firm name ideas on the net or everywhere you see.
For instance, @bobborson is an architect on Instagram. He shares his thoughts on creativity as well as the blueprints of his designs. His sketch tutorials are helpful for aspiring architects and make the subject matter more approachable.
Another example of the best architecture Instagram account is @modtexas. The goal of this group is to put modernism on the map! This is actually an international nonprofit organization of the American Institute of Architects in Corpus Christi and Dallas. Their focus is on preserving midcentury modern design.
#4 Instagram for Architects; Set Your Profile to Business Mode
Instagram is one of the best social media platforms for architects, as we have discussed. However, you should take into account that making your page publicly visible is ideal. To achieve this, you must make your Instagram profile public and set it to business mode.
In addition, using an Instagram business profile, you’ll have greater power at your disposal. Among the features available in Instagram’s business mode is access to Instagram insights, advertising options, and the addition of a label designating your industry.
An Instagram business account can be set by following these steps:
- First, go to your profile and tap three dots in the upper right corner.
- Then, go to the settings.
- After that, tap ‘Account’ and then ‘Switch to Professional Account’.
- Then, continue and select a category for your business and tap ‘Done’.
#5 Take Full Control of Your Account
To be in charge of your IG account, you must improve all aspects of your page. It entails making compelling posts, posting them regularly (scheduling), increasing your followers, views, and likes, sending DMs to your target audience, hosting giveaways, and so on.
But what if you don’t have enough time to do all of these tasks? The solution is simple: use a third-party service such as AiGrow!
AiGrow is one of the best Instagram growth services in the market. You can use it to make the most of Instagram for architects! If you want to know more about it, read this AiGrow review. In the picture below all of AiGrow’s features are shown.
So, delegate your account management to AiGrow and see the incredible result.
#6 Create and Share High-Quality and Relevant Content
The more Instagram posts you publish, the greater your chance of being viewed by other people. Posting frequently is the basis of Instagram’s marketing strategies. It can be effective to share relevant and high-quality content every day, but sharing more than one post a day is excellent.
Instagram stories, live videos, and IGTV are additional Instagram services that can aid in attracting more potential customers. Many Instagram pages publish more than 10 stories each day. Even unrelated stories might be used in your niche. Your goal is to gain more visibility!
However, for your posts, attempt to include relevant photographs or videos. Architects can upload content to illustrate not only their finished designs but also the firm’s working process. For example, if you are working on a project and do not have the final photo, you can use its 3D rendering.
However, if you are working on your projects and don’t have enough time to generate and design Instagram posts, AiGrow may assist you with its Postmate plans and bundles. Instagram professionals on the AiGrow team produce posts tailored to your niche and share them on Instagram at the best possible time.
#7 Instagram for Architects; Schedule Your Posts
A good strategy for Instagram marketing for architects necessitates regular content updates, which many architects find challenging. They frequently only have a few ready designs to showcase, and even if they have enough content to present, they may not have enough time to schedule and publish all your posts on Instagram on a regular basis. But what is the solution?
Why not make use of a scheduling service? AiSchedul is an efficient Instagram post scheduler that allows you to share any sort of image or video whenever and wherever you wish.
For instance, if you have a large collection of quality architectural and design images on your computer, you may use AiSchedul to automate your Instagram posts. This way, you won’t have to worry about your Instagram post strategy and sharing your content on a daily basis.
Not only can you rely on AiSchedul to schedule and automate your content sharing, but it also provides you with other options like running giveaways, exploring top hashtags, reposting any content on Instagram, and many other fantastic capabilities as shown in the image below.
#8 Use Top Instagram Hashtags for Architects
It is best suggested that you include relevant hashtags in your content. While using top Instagram hashtags might help to increase profile exposure, using related hashtags can help to target audiences and build a solid fanbase.
The most popular content on Instagram for architects includes the most relevant hashtags. You can narrow down hashtags and use them to attract target users. Using the right hashtags can result in the right audience. For example, add your city name or country to the keyword like the hashtag #canadadesigners.
To generate the best hashtags, you can use hashtag generator tools like the one included on AiGrow.
Here’s a list of Instagram architecture hashtags to use:
#9 Instagram for Architects; Send DMS
One of the best strategies to get relevant Instagram followers is to send IG DMs to other architects on Instagram, your competitors’ followers, and anyone who is interested in this field. To entice them, send them your catalog, completed projects, and contact information.
Sending Instagram Direct Messages (DMs) can be a time-consuming process. On Instagram, you can only send DMs one at a time. The only way to get ahead of the game is to learn how to mass-DM on Instagram, utilizing a third-party service like DMpro.
The DMpro.app is a strong tool that provides you with many capabilities, including the ability to mass delete Instagram messages and preset text for auto-replies. Using this service, you can fully manage all your IG messages.
So, what are you waiting for? Start using DMpro to DM like a pro!
#10 Instagram for Architects; Use Mesmerising Captions
You can share everything related to architecture & design, including your own projects and designs, the process of your work, and other amazing architectural projects from around the world. But if you don’t know how to write Instagram captions, your content can’t be as effective.
So look for the best Instagram architecture caption to grab your audience’s attention. We recommend using architecture quotes. Many famous writers, architects, politicians, and designers have made intriguing and insightful statements regarding architecture and design. You can use them to create the greatest content on Instagram for architects!
For those who enjoy architecture or are hoping to become one, this is a wonderful treat. Add architectural and design quotes to your post to make it more interesting. There is a slew of architecture funny quotes to be found online as well. We’ve compiled a few of the best architecture quotes:
Architecture should speak of its time and place but yearn for timelessness.Frank Gehry
Architecture is a visual art, and the buildings speak for themselves.Julia Morgan
There are no rules of architecture for a castle in the clouds.Gilbert K. Chesterton
For example, you might use this to create an engaging Architecture quotes post like this:
Inspiring Tips to Use Instagram For Architects
Everyone has feelings and opinions that influence how they interact with architecture and design, whether they prefer minimalism or flamboyance. But there are various Instagram recommendations for architects that you may use to properly execute marketing strategies for architects on Instagram to attract more people in this area.
1- Promote Your Architectural Contents Using Paid Ads
Instagram is one of the best social media marketing platforms for architecture firms, so if you want to expand your profile quickly, you can use Instagram promotion and IG paid ads. What you need to do to begin using this function is to have an architect account on Facebook and an Instagram business profile.
Then, using the Facebook Ads Manager, users may specify the objective of the Facebook ad strategy, its design, and the target audience. It might be a good approach to quickly build and promote your Instagram account. You may also receive more marketing ideas for architects by contacting the AiGrow team.
2- Get Ideas from Other Pages on Instagram for Architects
On Instagram, there are many architects, architecture Influencers, and architecture firms that you can look up to for inspiration. You might suppose that you have to use your own items. It is not, however, needed; you can share other photographs of architecture from throughout the world as well as architecture quotes in your posts on Instagram and inspire everyone.
Get inspired by other architecture influencers and their designs. Even if you don’t have ownership of the photographs you use, they can nevertheless help your profile. In this manner, your audience will know exactly what you want and what you’re trying to achieve.
For example, the page Architectural Digest on Instagram (@archdigest) is an international design authority that shares amazing architectural and design inspiration.
3- Post Frequently and Too Often
As previously stated, publishing on a regular basis and at the right time can rocket your Instagram account. Instagram will not show your next photographs on their home page if you do not get your followers to like, save, and share your posts. So, one thing you may do is post more than one piece of content in a single day.
Your content can be shared on your Instagram stories, feed, IGTV, or live. Make every effort to be seen by as many people as possible. You can add Admin to your Instagram account to better manage it. You may do it by employing AiGrow.
4- Ask Your Audience to Leave Comments, Save and Share Your Posts
It is prudent to request that clients write comments on your posting, which could be regarding an architect or a building. Furthermore, the more they share and save your IG stories or posts, the more people will see your content.
In addition, it is critical to always respond immediately to all comments. You’ll get more comments and greater interaction with your viewers once they see your response. They can also become more loyal to your page when they see you as an authority figure in your field.
5- Update Your URLs in Your Bio Frequently
Architects typically have a large number of links to add to their IG bio. Their links include project pages as well as personal or group websites. So, as an architect who uses Instagram, change your URLs and add your new project pages to your profile to direct the most interested users to your pages.
To do so, you can use the best link in the bio tool on the market, Myurls.
FAQs on Instagram for Architects
As an architect and someone who wants to be successful in this area on Instagram, you may have a lot of questions. Here, we answer some key questions that may also be on your mind.
1. Which Social Media Platforms Best Inspire Architects?
Facebook, Instagram, LinkedIn, Pinterest, YouTube, Archilovers, and Houzz are the best social media platforms for architecture marketing. Architects can use them to inspire their clients as well as sell their services. However, Houzz and Archilovers are two platforms focused on architecture and design.
2. How to Get Published on Instagram Archdaily?
Architects should have a good online presence in order to acquire new leads and convert them into clients. This can involve having your work published in online and print industry magazines like Archdaily. To Get Published on Instagram Archdaily, use the hashtag #Archdaily on your posts or contact them personally; their Instagram page name is @archdaily.
3. What Kind of Content Can Architects Share on Instagram?
First and foremost, architects on Instagram should post high-quality images of their most outstanding projects and achievements. Traditional methods like photography and videography, as well as digital 3D visualization, can be used to create this content. Sharing informative and amusing content, as well as industry news and showing the architect’s working method, is a good idea. Architects on Instagram can also share marketing ideas for their profession.
Conclusion: Use Instagram for Architects to Its Full Potential
Instagram enables architects to reach a large target audience, increase brand exposure, and create trust with future clients. In this article, we attempted to highlight the key advantages of Instagram for architects. By taking into account all of the suggestions, you can develop a professional account worthy of an architect.