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Best Fitness Content for Instagram to Become an Influencer


So, you’ve decided to take your fitness journey to a whole new level. And by a new level, we mean the Insta-famous level in fitness workouts and programs. Well, who can blame you? Becoming an influencer on Instagram is the dream of many aspiring social media users. It can be the attention that you’ll get, or all the money, free trips, and services that you can make with your fitness Instagram account. Whatever your aim, first of all, you need to know the best fitness content for Instagram to become an Influencer. Therefore, we’re here to help. Fortunately, we have gathered 6 types of fitness content for you that we will guarantee will help.

As you learn about fitness content for Instagram, it’s good to think about your plan for gaining your desired audience. After all, influencers are defined by the number of people that they influence. We mean the real followers number.

Best Option to Become an Instagram Fitness Influencer Quickly

Our suggestion for you is AiGrow. With AiGrow, you can specify your target audience using hashtags, locations, and other fitness influencers in your niche. After that, you can start your marketing strategy for free. As an alternative, you can let AiGrow’s Instagram experts do this task for you, with prices starting at only $129/ month.

Sign up for free and give it a try.

Best fitness content for Instagram

Before creating your Instagram content plan, you need to get an idea of what kinds of content you want to post. Despite what you think, posting selfies of workouts is not the only type of content that you can post as an Instagram fitness influencer. 

We have gathered six types of content you can use on Instagram to achieve the heights of fame. These six types include Instagram fitness programs and workout tutorials, personal fitness journeys, motivational fitness content, fitness collaborations, Giveaways or fitness stuff sales, and finally, Instagram fitness challenges. 

Read along to learn more about different categories of best fitness content for Instagram to become a fitness influencer, in the shortest possible time.

1. Instagram Fitness Workouts and Programs (Tutorials)

The very first thing that comes to mind when someone mentions fitness influencers is workout tutorials. Instagram fitness workouts are a great way to attract viewers in need of good workouts. 

In these videos, your viewers learn specific exercises that you have carefully planned out. Many fitness influencers like Tally Rye share such videos on their Instagram feed regularly.

Keep in mind, though; you don’t have to share your Instagram fitness programs only on your feed. You can share your fitness content by setting up online fitness classes, or posting a video on IGTV just as many Instagram influencers like Massy Arias do.

These types of online fitness classes are great, especially for people who don’t want to leave their house to get perfect and complete workouts (and who can’t relate to that?)

2. Personal Fitness Content for Instagram

Another way to become an Instagram fitness influencer is by posting personal content. If you desire to have the best fitness content on Instagram, inducing your followers’ feelings of relatability is a must. The good news is that there are many ways that you can achieve this. The first thing you can do is share your journey. 

The brave content of Hayley Madigan sharing her own story has been a strong bridge to connect her to her followers on a deeper level.

Note: If you’re not comfortable sharing your story, you can stick to more laid-back content that is still personal. 

For example, Christian Guzman shows his relatable side by sharing a photo with his beautiful pet:

You can also share pictures of your food. This type of content is primarily useful since many of your followers are probably on a diet and wonder what healthy options they have for their next meal.

Melissa Alcantara, for example, shares pictures of her food from time to time, and makes the mouths of her followers’ water:

3. Motivational Fitness Posts for Instagram

As a fitness-influencer-to-be, you have to keep in mind that many of your followers look up to you for inspiration and motivation on their journey. Therefore, it’s a good idea to make a habit of posts that would motivate your audience on their fitness path. 

In fact, motivational posts can on themselves be considered the best fitness content for Instagram to become an influencer! Keep in mind, though, that sharing motivational posts doesn’t only mean sharing beautiful quotes you find inspiring. If you’re a trainer, sharing your client’s stories can be the source of great motivation for your followers. 

For example, KELSEY WELLS shares pictures of her clients on a regular basis. Aren’t you feeling motivated yet? Maybe this is the motivational fitness post you are looking for:

4. Collaboration is Essential for Instagram Fitness Content

The best shortcut becoming influential in almost any industry can be summed up in one word: connections. This is also the case of Instagram fitness influencers. So when scheduling your content strategy, make sure to reach out and try to collaborate with people. These can be the people who already follow you, other influencers, and, of course, sports brands! If you do this correctly, you will find yourself a sponsor for your Instagram page. Using your influence, you can also make money using ClickBank.

For example, Ashley Galvin always shares with her followers about her yoga attire or props.

Gina Marie is another excellent example of collaborative content. Her Instagram feed page is full of collaboration with other influencers doing online fitness workouts.

5. Fitness Giveaways and Discount Sales

Everybody loves getting free stuff. This is a fact. And it’s because of this fact that hosting giveaways can be a great way to lure people into your Instagram page and captivate them with your quality content! You can also go for discounts or sales. Those especially work great if you’re collaborating with a brand. 

Remember, though, that you don’t necessarily have to give away sportswear! Your reward can be a membership, free access to some paid services, and anything you find appropriate. 

For example, Joanna Nongiesser went for a gift card giveaway, and it worked.

Although it might seem counter-productive to lose money to gain followers, holding giveaways is a great long-term strategy for rewarding your followers. This is why sales and giveaways are always among the best fitness content for Instagram to become an influencer.

If you find the process of holding a giveaway all by yourself tiresome, we recommend giving AiGrow’s giveaway service a try. Using this efficient tool, all you need to do is to enter the necessary steps to enter the giveaway, a time-limit, and a personalized DM to the winner. Then, you can sit and watch as everything is taken care of.

Learn more about this tool by watching the video below:

Besides this fantastic feature and the growth manager we mentioned before, by signing up on AiGrow, you will get:

  • A free handy Instagram scheduler
  • Free access to a free all-in-one bio URL
  • Free repost service
  • A Contact Me button
  • An automated DM tool
  • Email to DM connection

And so much more! Sign up for free, and try for yourself.

Note: Aischedul is another free way to automate giveaway contests on Instagram. 

6. Utilize the Latest Instagram Fitness Challenges

And finally, the last type of content in our list of best fitness content for Instagram to become an influencer is challenges. By participating, or inviting people to join your challenges, you’re joining a big community that strives towards a shared goal. If designed correctly and performed correctly, Instagram challenges are a great way to engage your audience and make them feel like they belong to an online fitness program. 

This is why some of the top Instagram fitness influencers also turn to challenges from time to time. Abhish Desai is a great example of posting Instagram fitness challenges. 


From merely dreaming of being an Instagram Fitness influencer to actually becoming one seems to be a long way. However, using the right types of fitness content for Instagram like workout tutorials, giveaways, discounts, and challenges are smart strategies. Top that with a handy Instagram fitness content managing service like AiGrow, you will be on your way of reaching the heights of fame.